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Branding & Advertising Strategy

Naukri.com and my post

Naukri.com sent out a mailer advertising its resume services today with the following content:

Studies reveal that 42% people look for a new job because of their boss. Besides a new boss, a new job brings new opportunities, challenges and scope for proving your capabilities.

With Resume Services from naukri we help jobs find you.

Almost serendipitous, is it given this last post on Naukri.com and the solution to the “bad boss” issue positioning?

Good to see that they are focussed on that one idea that has worked to gain mind share for them. But my rhetoric still remains. What are your views?