You’ve seen the Headlines Today ‘blah’ ad, right? The one where they imitate other news channel shows with the people saying “blah blah…” ad inifinitum, implying that other ‘typical’ news channels of the day are doing nothing but blabbering on about nothing in particular, and then that Headlines Today is the refreshing channel which does not give you blah but substance?
Now can you tell me the number one blah news item of the season? Ofcourse it’s the mighty WWE warrior Khali! World’s envy India’s pride, if I may borrow the line from Onida.
So what was the self-proclaimed blah-free channel doing, showing us a story about how Khali gave some Indian gifts to his opponent The Big Show, had dancers doing Bhangra in the ring and all that jazz to become friends with his opponent, and then how The Big Show hit him instead of being friendly, and then how Khali fell down senseless after just one blow?
Now what was the poor white man supposed to do in a wrestling ring? Hug his opponent and call off the fight, because they have become best buddies?
But I’m digressing. The real question is, if you want your target audience to believe your claim that you are a non-blah channel, then why is a blah item featuring on your waves?
The “Breaking News” ticker reads: “Amitabh Bachchan ko thand lagi” (Amitabh Bachchan catches cold).