Today I clicked on a link to a Starbucks.com page, and a popup opened up, for the now ubiquitous cookie/privacy notification. Only this time, the words used were not the dry jargon filled trope we are now so used to seeing everywhere. Instead, the popup made it lighter by saying that this is about cookies, just not the ones you eat.
Cute, isn’t it? It’s also noteworthy that they describe how they use these cookies in simple terms.
But wait, there’s more!
Why does the fun take on actual cookies work here? Because it’s Starbucks. And they know it.
Which is why, right after you dismiss the popup, up comes another one. Are you annoyed by two consecutive popups? I wasn’t. Because the next popup is this one:
Colour me impressed!
This is awesome UX! You have to put up a notification because of regulations, you see an opportunity to connect it with a popular product of yours, and in a cheeky yet cute move, you create an opportunity to induce a sale!
I was so pleased with this experience that I opened the page in another browser just so that I could see the popups again (and take screenshots for this post in the meantime).
Always look for opportunities to make UX of your product fun for the user. And quite often there might be an opportunity in the decisions that you don’t have much control on – you need to be able to spot it and make it work for you.