There was a time when promoting your business meant saying out loud “We make the best stuff”. But who would trust you when your competitor also said the same thing?
Then there was “We are the best makers of stuff”. But who would trust you when your competitor also said the same thing? And isn’t vanity a sin?
Then you hired someone famous to say “These blokes make the best stuff”. But then people figured out that these famous chaps were paid to say this, and were lying.
Then you hired someone not so famous to say “These blokes make the best stuff”, so that they do not look like highly paid famous people, but genuine users of stuff. But then people figured out that no matter who is saying this, they are paid. And were lying.
Now you say “We don’t say we are the best makers of stuff. You (or ‘Our Users’) say.” Aaah the smugness! The subdued, almost veiled, confidence! The assumption that the receiver of the message is such an ass that he would not get that the message is just twisted around – and the money that would have been spent on getting someone to say it is also saved. And I see it everywhere… not the big makers of stuff, just the small shops who sell stuff.
How long do you think it will last?