A Calcuttan missing his hometown opens up the website belonging to the most read newspaper in that town. Pleased with what he saw, he clicked on one of the sections of the e-paper. The site tells him that he needs to be registered in order to go deeper into the contents. No problem. He is ready to register. So he clicks on register and fills up a form. Presses Submit. And see what he gets:
Email ID? The form does not mention email ID anywhere, let alone ask for it. Oh, the error page tells him that the “Username” field should have been populated with his email ID.
Who would have thought? 🙂
If you were that person, would you fill up that form again and continue to use the website? I didn’t. Who knows what other ‘mistake’ I would be chided for next? Is the phone number field actually supposed to contain my height?
Is it so difficult for web designers and companies that hire them to make websites that are free of inconsistencies and are helpful instead of carrying the old ’80-90s attitude of “I made this thing and it works at my end. You need to learn how to make it work for you if you want to use it.”?
It is all adding up to the user experience and thus the brand in the end.
In a move that seems ill-timed given Raj Thakre’s Neo-Nazi-esque actions in Maharashtra, Netambit in Noida invited applications for positions in its BPO business, but candidates belonging to UP, Bihar and Islamic backgrounds need not apply. The reason cited for this is diction and other language problems candidates with these backgrounds generally have.
Why don’t you take a look at the email that sparked this controversy over ‘language’?
The picture is taken on a low-end phonecam. The highlighted line reads: “Those candidate belong to Bihar & U.P. & Muslim are not eligible. Required English/Hindi/Punjabi profiles.” The words within the quotes are verbatim as they appear in the email / the news item.
(The main story and photograph courtesy evening Delhi paper MetroNow 4th March edition.)
How does it go? “The King is dead, long live the King!”
Around a week back, the Pointy-Haired Dilbert aka Chandoo wrote a blog entry about the “must read” section of a famous Indian news channel’s website. That just corroborated the general sentiment prevalent among people who care about journalism and news and its present state in the country.
News channels have been serving us items about ‘ghosts’, supernatural ‘incidents’, television soaps news, page 3 type parties, kissing scandals, timeslots dedicated to comedy shows, while keeping journalistic professionalism at bay. A ghost story or a faith story is covered with sensationalism, but without any coverage on the rational angle as is done by any self-respecting news agency. Page 3 scandals are covered with juicy gossip intact. And half the time when you switch to these channels they are either discussing cricket with a has-been cricketer, or showing a comedy gig featuring one of the new crop of Indian stand-up comics.
And ofcourse the love affair of these news channels with India’s first family – no, I’m not talking about Mrs. Pratibha Patil & family – the famous Bachchan family of Allahabad to Juhu fame is there for all to see. But they took it too far today with this:
The “Breaking News” ticker reads: “Amitabh Bachchan ko thand lagi” (Amitabh Bachchan catches cold).