About Me

Hi! I am Amit Sharma, a digital product manager, living in Mumbai, India.


I have been building digital products for the last 15 years, helping businesses achieve their goals, and at times also sapping their employees’ productivity :). Still learning and honing my craft.

I have also been associated with the local WordPress community, have spoken at two WordCamps and volunteered at a few.

Currently, I am building products in the insure-tech domain for Coverfox.

Feel free to reach out to discuss future engagements at amitksharma [at] gmail [dot] com.


My Product Journey

April 2021 Onwards
Senior Product Manager
Coverfox’s B2C Android App

Coverfox’s Android app for customers to compare & buy car, bike and health insurance from over 30 insurers, and also keep track of all their policies and their lifecycles.
Launched in April 2021, over 150k installs, and over INR 12 million of premium collected.

Product roadmap planning & management, delivery, Product growth

Bike Insurance

Management of UX and funnel optimization for bike insurance across all B2C platforms.

Motor Renewals

Responsible for optimizing journeys and funnels for improving renewal conversions for B2C motor policies.

May 2020-March 2021
Personal projects
Poker with Friends

Under development

ReactJS, Firebase, WebRTC

Online Puzzle

Under development

Jamstack, jQuery, WordPress REST API

Wordress Plugin: Playing Card Notations

A plugin for publishers using WordPress to display playing cards and hands in a rich format. Useful for blogs and magazines writing about poker, bridge, rummy, blackjack etc.


ICICI Securities
Digital Product Manager / AVP – Segment

Invite-only section on ICICIDirect, for HNWI customers to invest in direct mode mutual funds for a quarterly fee.Rs 26 billion in AuA in one year of launch.

One-Click Portfolio

Mutual funds bundling feature on ICICIDirect based on customers’ risk profiles and investment themes.Successfully reversed the trend of AuM erosion in regular mode mutual funds by 64%.


The in-house CRM application; upgraded the UI to make it mobile first and user friendly, alongside continuous development.Increased the adoption in the sales team from almost nothing to 50% logins every day in a period of 3 years.


A tool on ICICIDirect enabling users to upload and analyze their entire investment portfolio, including those not invested through ICICIDirect (heldaway assets).

13 Llama Studio
Head – Product & UI/UX
Pedron (TotSmart)

A mobile app which aggregates educational games & content for kids, with analytics for parents.Achieved a 100k install on Google Play Store and Apple App Store combined, with 3.5+ star rating in both marketplaces – the success story was featured in multiple dailies and Forbes magazine, getting them visibility & credibility in the venture capitalist circles

Cordova, jQuery Mobile, XCode, WordPress REST API

Iryx (ViDoc Healthcare)

A web based medical reports aggregation and analytics tool.



Developed the middleware, set up the e-commerce system, and integrated multiple APIs to improve functionalities for content delivery and user management, and helped them transition from a channel subscription service to a complete VoD platform.The company was acquired by YuppTV in 2017.

Kaltura, WordPress

Inside Life at FMS

An academic social network for use by students, faculty and alumni to minimize dependency on email, and better student engagement.Cut their internal email traffic in half.



A video based LMS for teaching finance to non-finance professionals.Acquired by one of India’s top 3 private sector banks.

WordPress, VideoPress

A group of friends
Front-end developer
Chunavi Tukka

A web app where users could guess winners in the 2014 Indian General Elections, and then compare with the actual results once they were declared.

jQuery Mobile, Google Cloud

Personal project
WordPress Plugin: Quizz

A plugin for publishers using WordPress to display playing cards and hands in a rich format. Useful for blogs and magazines writing about poker, bridge, rummy, blackjack etc.

PHP, CSS, jQuery

Tattva Leadership
A Game for Sterlite

A linear online puzzle for Sterlite’s team building efforts, leading up to their HR off site.


I-Rising, IRIS – IIM Indore’s management fest

A cryptic linear online puzzle.Was getting MAU figures of 1 million in 2005 with no marketing budgets, purely by word of mouth, even long after IRIS ended and the game’s winner was declared. Today it is one of the most popular online games in India, and has a fan following that has lasted for 15 years now.


On GithubPlay it here

IRIS – IIM Indore’s management fest
Part of founding team, Front-end developer

A turn based strategy game where multiple teams compete by building industries, turning natural resources into finished products and selling them in the marketplace. We turned it from a spreadsheet based management fest game to a map-based graphical strategy game in the second iteration.Appreciated by participating teams both years we managed it. I got a standing ovation from the participants at the end of the game in 2005 🙂

Visual Basic, MSSQL

On Github

School project (ISC)
Emerald City

A sprite-based map-oriented adventure game.Scored the highest marks in the school for this project.