Choice = Togetherness?

Tata Sky after its 1500 pricing advertisement has come up with a bubbly upbeat spot comparing two families. One stays together, does everything together and is very happy, while the other is not happy and not together. The head of the latter family peeps through a keyhole presumably on the door of the former, and finds the secret to their togetherness – Tata Sky. We are then treated to a series of shots showing the benefits of Tata Sky and that these benefits would keep our family together.

But wait a second… the features all point to one thing – the choice and variety Tata Sky offers – the games, the “mandir darshans”, the special sportscasts. Off the top of my head, if my TV offers all these, and members of my family have interest in these things, would they sit together to watch TV? Does the TV show each of these items to its respective fans+recipients? Or do we have to flip channels to switch to either of the content streams? The latter is no doubt the case, and in that case, I don’t think you’ll get a family which would sit together to watch TV, not atleast because of the variety that’s on tap.

Case in point – did families watch TV together when there was more variety on television or when there was less? Did different members of the family start getting different TV sets for their bedrooms when there were more channels or when there were fewer?

Does the Tata Sky ad then seem to hint at the right “benefit” arising from its variety?

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