Why copy (and why lie about it)?

Read this (courtesy afaqs!).

Right. The creative director of an agency working for Honda Siel is not aware of arguably the most popular words of arguably the most impactful movie of last year (one that displaced even The Godfather from IMDB’s alltime #1 for a few days!) spoken by one of the most appreciated characters of popular fiction played by arguably the most admired actor last year. If we are to believe Mr. Hola, there was no one around him to remind him that ‘Why so serious?’ would invariably be connected to the Joker – not the people at Meridian (creative people I presume – that don’t watch blockbuster movies), not the people at Honda Siel.

Yes we believe you. The ‘similarity’ between your tagline and the Joker’s refrain is “totally coincidental”.

Funny thing is that the line ‘why so serious?’ does not have any connection with the alleged brief (that the article mentions) of breaking down the hierarchy in the car segment (of SUVs and hatchbacks), or of positioning the Jazz as a car in a ‘league of its own’. Why would you use the line then if it doesn‘t connect with your brief? There can only be one reason then – to cash in on the buzz that line generated very recently.

Of course the Honda Siel and Meridian people have never read, watched or heard of the Joker or maybe even Batman 🙂