For the last six months, I have been seeing TV spots by this one advertiser: V-Guard, who claims that this is a name you can trust.
Pretty tall claim for someone about whom I don’t know anything – not what they make, not what they sell, not where they are from, not who the chairman/CEO is, not even an idea of the broad sector or field they are in. Since their ads have been on TV, they have not talked about any of these things once. All I see is “V-Guard: the name you can trust”. Yeah, you wish.
Pretty clumsy way to be bit by the “build the brand, not sell the product” bug.