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Branding & Advertising

Latest Mac-vs-PC Match

Apple’s Mac-vs-PC campaign hit a raw nerve with this ad.

[youtube https://www.youtube.com/watch?v=MimCZikP8cY&rel=0&color1=0x3a3a3a&color2=0x999999&hl=en&fs=1&w=425&h=344]

Though it’s a bit below the belt since it mentions Vista (which is a pointed reference to Microsoft), while the earlier ads mentioned PC only, which does not necessarily point to Microsoft, Windows or Windows XP/Vista (refer).

But the brilliance of the ad is in the simple message that it gives out to Microsoft.