Posted by Amit
Seamless?

When an Idea customer dials 12345 from their phone, an exceptionally chirpy female voice tells them that they can “now stay connected while in roaming with Idea seamless coverage”. Of course you can. Ok, no sarcasm. Problem began when I […]

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Posted by Amit
Widest? Really?

If you have seen or been to a Dosa Plaza restaurant anywhere, you must have seen their tagline “The world’s widest menu in dosas™”. And if you have been in Dhanbad for more than a day, you surely must have […]

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Posted by Amit
You won’t sell to me?

The other day I went to a medicine shop and asked for a medicine from a prescription. The pack of 10 costs four-fifty. I open the wallet and find that the smallest paper currency I have is a fifty. The […]

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Posted by Amit
Choices

Which do you think makes a better connect with you, or whom would you buy from? We are your only choice The only company selling blah-blah with blah-blah technology. We are the only option if you want blah-blah on your […]

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Posted by Amit
Shortcuts to Sales

There are quite a few shortcuts to get sales, volumes, numbers. Discounts, promotions come to mind. Advertising is one. Design isn’t. Design is the long-route to get your brand, your product, your organisation where you want it to be.

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