Posted by Amit
Latest Mac-vs-PC Match

Apple’s Mac-vs-PC campaign hit a raw nerve with this ad. Though it’s a bit below the belt since it mentions Vista (which is a pointed reference to Microsoft), while the earlier ads mentioned PC only, which does not necessarily point […]

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Posted by Amit
Samsung phone ad

While listening to a song ‘roo-ba-roo’ from Rang De Basanti on iTunes/HP laptop/iBall headphones, I hear a sound from the left and wonder who’s standing next to me. And then I realise that it’s a part of the track. And […]

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Posted by Amit
Frankfinn & doing your own thing?

See here, this: A TV spot for Frankfinn air-hostess training institute. Well-made, well-executed, but it’s a surprise everytime the ad ends, because apart from the last vignette there is nothing to indicate that it is talking about an air-hostess training […]

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Posted by Amit
Who?

For the last six months, I have been seeing TV spots by this one advertiser: V-Guard, who claims that this is a name you can trust. Pretty tall claim for someone about whom I don’t know anything – not what […]

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Posted by Amit
Most popular

So you’re the biggest, friendliest, most exotic, most democratic, most aristocratic company selling the nicest, brightest, darkest, blackest, tastiest, nastiest, most effective, most stylish product in the fastest, loudest, most innovative, most unobtrusive, most traditional way. But are you the […]

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Posted by Amit
Yes the public are idiots

I love Tata Sky. They keep making ads that I can keep writing about. First they claimed to revolutionize home entertainment, never mind that what they are providing is just improved signal fidelity on what the local cable guy anyway […]

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Posted by Amit
Feeling Blue?

Those of you who were in or around Bombay yesterday and were channel surfing on the radio must have noticed something strange. Red FM 93.5 was calling itself Blue FM 93.5 yesterday, and even their jingle was customized for Mumbai […]

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Posted by Amit
I don’t say this blog is best…

There was a time when promoting your business meant saying out loud “We make the best stuff”. But who would trust you when your competitor also said the same thing? Then there was “We are the best makers of stuff”. […]

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Posted by Amit
Shortcuts to Sales

There are quite a few shortcuts to get sales, volumes, numbers. Discounts, promotions come to mind. Advertising is one. Design isn’t. Design is the long-route to get your brand, your product, your organisation where you want it to be.

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