Posted by Amit
Castrol Active ad: Analysis

Before & After: You must have seen this format. Gyms, diet plans and hair loss repair clinics practice a crude form of such advertising. Dishwashing liquid/bars also advertise in this format. Fair & Lovely made an assembly line of such […]

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Posted by Amit
Seamless?

When an Idea customer dials 12345 from their phone, an exceptionally chirpy female voice tells them that they can “now stay connected while in roaming with Idea seamless coverage”. Of course you can. Ok, no sarcasm. Problem began when I […]

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Posted by Amit
Widest? Really?

If you have seen or been to a Dosa Plaza restaurant anywhere, you must have seen their tagline “The world’s widest menu in dosas™”. And if you have been in Dhanbad for more than a day, you surely must have […]

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Posted by Amit
Have you dugg this before?

Poor Top Artists Strike Back at Greedy Music Labels! The story would have had over 300 diggs as I write this, had it not been for another genius digger ‘offon’ who thought it would be a nice idea to re-digg […]

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Posted by Amit
Stop spamming me!

What is the problem with Just Dial? I have never visited their site before today. Nor have I ever called on their number and left my email address. Yet, everyday I get three to four emails from them which would […]

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Posted by Amit
Spread the cheer

Long time Flickr users, especially the “Explore” enthusiasts obviously know BigHugeLabs and their Scout service, which lists out any user’s “Explore” pictures, either those currently in the charts or those which have ever been in the charts, depending on the […]

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Posted by Amit
Special treatments

Last Friday I was flying from Delhi to Bombay on an IndiGo flight. Knowing that it is a low-cost carrier, I was not expecting anything apart from getting me from point A to B. So it did come across as […]

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Posted by Amit
Smart Web – How Smart?

While reading this Rediff.com story about Maruti Madhavrao Phad, a Maharashtra government employee who got injured during the recent terrorist attack on Bombay, I noticed something. It is not related to the story as such. If you scroll down to […]

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Posted by Amit
You won’t sell to me?

The other day I went to a medicine shop and asked for a medicine from a prescription. The pack of 10 costs four-fifty. I open the wallet and find that the smallest paper currency I have is a fifty. The […]

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