Posted by Amit
Shortcuts to Sales

There are quite a few shortcuts to get sales, volumes, numbers. Discounts, promotions come to mind. Advertising is one. Design isn’t. Design is the long-route to get your brand, your product, your organisation where you want it to be.

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Posted by Amit
Choice = Togetherness?

Tata Sky after its 1500 pricing advertisement has come up with a bubbly upbeat spot comparing two families. One stays together, does everything together and is very happy, while the other is not happy and not together. The head of […]

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Posted by Amit
The Tata Sky at 1500 Melodrama

Two friends chatting in a party, and their wives just disappear one by one. Sounds like a scene from a suspense thriller, right? Well, this story has got suspense, drama, humour and a very clear message for all of us. […]

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Posted by Amit
Irony? Hypocrisy? Need a job?

Do the top Indian placement websites have a pact among themselves to not air their commercials when the other parties’ are on? For quite some time now Monster.com was advertising like crazy with its “caught in the wrong job” spot […]

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Posted by Amit
Sing-me-a-song

Can’t find a new idea? Write a song instead. Is this the new mantra in the Indian advertising world? Take the new LIC commercial – “ना चिंता ना फिकर ना है डर…”. What is the idea behind this commercial? What […]

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