Posted by Amit
Castrol Active ad: Analysis

Before & After: You must have seen this format. Gyms, diet plans and hair loss repair clinics practice a crude form of such advertising. Dishwashing liquid/bars also advertise in this format. Fair & Lovely made an assembly line of such […]

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Posted by Amit
Why copy (and why lie about it)?

Read this (courtesy afaqs!). Right. The creative director of an agency working for Honda Siel is not aware of arguably the most popular words of arguably the most impactful movie of last year (one that displaced even The Godfather from […]

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Posted by Amit
Fantasies can crash?

If Microsoft made cars, goes the story. And it’s been ringing true for so long. I was reminded of this story, because I saw a web ad for MS’s masterpiece browser Internet Explorer 8 today. The storyline of the ad […]

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Posted by Amit
TLA anyone?

TLAs, for those of you unaware of that acronym (which suprisingly isn’t an acronym itself), stands for Three Letter Acronym. After the initial WTFness has subsided, I would just like to raise one simple question for marketers with the big […]

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Posted by Amit
Advertising meets Politics = WTF

WTF of the day comes from our dear ol’ Congress Party (the haath people, not to be confused with haathi people). After claiming credit for Slumdog Millionaire’s Oscar success (did they also claim credit for the never before success of […]

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Posted by Amit
Asian Paints: dada-dadi

I have been seeing this advert on television for some days recently, and think it’s effective. Now why do I think it’s effective? In line with the previous posts on advertising (which include quite a few reviews and dissections of […]

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Posted by Amit
Wish Karo, Dish Karo

Have you seen Shah Rukh Khan on TV sitting on a terrace in a couch, hair flowing back in the wind, asking the world why they are content with their current cable connection, and aren’t switching to DishTV immediately? Remember […]

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